Finalist at Longhand 2012

THE BRIEF: Compose a long-copy ad for Gambler whisky that addresses the perception problem of whisky consumed in sachets

THE JURY: Neil French, Indra Sinha and other advertising luminaries from India and the world

Contest details:

Art: Chinmoy Bhowmik


Max New York Life Insurance / TV commercial

Agency: Euro RSCG, Gurgaon, India (transcript below)
Year: 2009


Kid (K): “I came first!”

Father (F): “Excellent… after all, whose son is he?”

Mother (M): “Just like his Mom…always first!”

F: “Hello, who topped the university? Dad” (pointing to himself)

M: ” One minute… my Dad not only topped his university… he was also a PhD”

F: “C’mon so what… my Uncle came first in BHU…in Physics and Chemistry”

M: ” Huh… my grandfather came first in IAS… in the whole of India”

K: “But, this time I came first in painting!”

Male Voiceover: Whatever the talent, the Max New York Life Shiksha Plus insurance plan is always there for your child.

Mother: “Surely, there must be a painter in your family, right?”